Monday, June 4, 2012

Small Business Marketing Can Be Frustrating

Small Business Marketing Can Be Frustrating
 

Over 80% of customers for an average local business come from a 5 mile radius. But how do you reach them? How do you know if you're competitors are reaching more prospects than you? How do you have your business found and also draw those prospects to your business? Is your small business marketing working?



These questions have been at the heart of the challenge of small business owners every since the world's second

Small Business Marketing is Frustrating

Tuesday, May 22, 2012

Social media in small business marketing - getting it right

Are you using social media in your small business marketing?

Are you getting the results you expected?



Are you able to track your results and compare them to your investment in social medial?

Business used to be simple. You got a storefront, inventory, put a few print adds out and opened your doors. Obviously an understatement, but I'm focusing on the process, not the challenge of succeeding.

Today, its even easier to start a business, but then you run into complexity

Small Business Marketing...Current Disconnects & Solutions

Monday, April 30, 2012

What Are The Biggest Challenges To Small Business Survival?

 

 

 

Starting a small business is risky. They frequently fail. They often eat all of their owners time.

The infographic below highlights some interesting information about small businesses and why they either thrive or dive.

Notice the top reason for failure: lack of experience. Many entrepreneurs start a business with a few superb skills that they can use to deliver value to their clients. What they typically lack is the experience and knowledge of

Why Do Small Businesses Fail?

Tuesday, April 24, 2012

Fix The Marketing And Sales Disconnect And Solve Your Small Business Marketing Problems

 

 

 

How would you enjoy suddenly having an influx of people “chomping at the bit,” ready to buy what you’re selling?

 



That’s easy - it would be great!

 

But what prevents this influx...keeping you from the torrent of clients that you deserve...is something I find common amongst small business owners.

 

I call it the “marketing / sales disconnect.”

 

I’ll first tell you about this common scourge of small

Read more ...

Tuesday, April 17, 2012

The Two Biggest Problems Facing Small Businesses...And How To Solve Them

 

 

 

Time and Money. Are their two bigger challenges for small businesses and their owners?

Every business I've worked with has had these issues at the top of their mind, front and center.

Without money (revenue) a business is a hobby.

Without time life is hectic and chaotic.

But, it doesn't have to be this way...

There are several ways to overcome these obstacles. You can fill your practice with your ideal clients and stop working 70-90 hours a

small business marketing and time challenges

Tuesday, April 10, 2012

R.I.P Elevator Speech

I’ve always disliked the “elevator speech” concept for a normal business. I’m comfortable with the concept as it relates to people pitching a business idea to investors, potential partners, etc.



 

 

But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.

 

I’ve written about the “pitch” before, but didn’t take the full step of decrying the

Don't bore your prospects with an elevator speech

Thursday, April 5, 2012

3 Secret Traits of Big Business That Every Small Business Desperately Needs

 

 

 

 



 

 

 

Sometimes you’re busy beyond belief, yet nothing seems to be getting done.

 

Its not a matter of talent - you do great work and produce fantastic results for your clients. But, when you deal with your business, you feel lost and confused.

 

This happens to the best of us - even geniuses who consistently grow their businesses year after year.

 

But, despite the feeling of wondering if

3 secret traits of big business that every small business desperately needs