Does Your Sales And Marketing Need An Emergency Checklist?

Does Your Sales And Marketing Need An Emergency Checklist?

 

Why flying your business without checklists is a recipe for disaster.

 

Aviation is full of checklists. Planning for a flight has checklists. Maintaining the plane has checklists. Flying the plane requires the use of many different checklists.

 

Why? The mechanics and pilots are highly trained. Why bother creating checklists and making them use them?

 

Checklists are for

Small business marketing checklist

Use a Marketing Plan to Get Your Small Business Moving Towards Your Goals

Get your small business marketing going on the right track by using a marketing plan with a clear message and targeted customer segments. Make your business life easier by incorporating budgeting, plan, goals, reporting, etc. into one document that keeps you consistently focused and moves you towards your

Get your small business marketing going on the right track by using a marketing plan with a clear message and targeted customer segments.

Preflight Your Business And Prepare To Soar

 

Before each flight, a flight crew will go through a series of checks on their aircraft. This preflight is done to ensure that their aircraft is ready to fly and everything is in order. A business has a similar preflight that it can undertake to ensure that it isn’t going to have any marketing emergencies once it takes flight.

 

Completing the following three steps will greatly reduce the chance that your business will be grounded and help you prepare for a successful

Preflight Your Business And Get Ready To Soar

How Would You Like To Fill Your Small Business With Ideal Clients In 60 Minutes?

It’s March Madness time of year and I’m offering seven lucky small business owners the chance to receive a free custom marketing plan!

 



I only have seven spots available, and a few have claims to them from my mailing list, which received this offer a few days ago.

 

These Profit Maximizer Audits normally retail for $497, but until March 16th, I’m making seven of them available for free.

 

Here is a link to read more: click here.

 

If

Free Marketing Plan

Which Of Your Customers Should You Fire?

All Customers Aren’t Created Equal

 

One of the hardest things as a small business owner is turning away business. After all, we’re in business to make money, at least revenue is a significant driver. There is always a lingering concern that we may not be able to keep the business going. And yet, we should turn away some customers?

 

Your business will have ideal customers, whether you’ve identified them yet or not. You will have customers that you love to

Which Of Your Customers Should You Fire?

Working Harder, Not Smarter Is The Key To Small Business Success

Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.



That's why you started your business, right?

Read more ...

Customers buy outcomes not products or services

How are you marketing your offerings to your prospective customers? Are you focused upon them or your products? Do you have a value proposition that deals with the process and features?

Not only do you have to have a quality offering that is targeted at the correct customer segments, but you must help your potential customers see the offering making their jobs easier, cheaper, less irritating, more effective, etc.

Theodore Levitt wrote in the 70’s that “people don’t want a

Read more ...