All Customers Aren’t Created Equal
One of the hardest things as a small business owner is turning away business. After all, we’re in business to make money, at least revenue is a significant driver. There is always a lingering concern that we may not be able to keep the business going. And yet, we should turn away some customers?
Your business will have ideal customers, whether you’ve identified them yet or not. You will have customers that you love to
Wednesday, February 22, 2012
Working Harder, Not Smarter Is The Key To Small Business Success
Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.
That's why you started your business, right?
That's why you started your business, right?
Tuesday, February 21, 2012
Customers buy outcomes not products or services
How are you marketing your offerings to your prospective customers? Are you focused upon them or your products? Do you have a value proposition that deals with the process and features?
Not only do you have to have a quality offering that is targeted at the correct customer segments, but you must help your potential customers see the offering making their jobs easier, cheaper, less irritating, more effective, etc.
Theodore Levitt wrote in the 70’s that “people don’t want a
Not only do you have to have a quality offering that is targeted at the correct customer segments, but you must help your potential customers see the offering making their jobs easier, cheaper, less irritating, more effective, etc.
Theodore Levitt wrote in the 70’s that “people don’t want a
Monday, February 20, 2012
R.I.P Elevator Speech
I’ve always disliked the “elevator speech” concept for a normal business. I’m comfortable with the concept as it relates to people pitching a business idea to investors, potential partners, etc.
But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.
I’ve written about the “pitch” before, but didn’t take the full step of decrying the
But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.
I’ve written about the “pitch” before, but didn’t take the full step of decrying the
Monday, February 13, 2012
What To Give Your Small Business For Valentines Day...
Valentines Day can be a tricky holiday to negotiate. As a business coach, I get an intimate picture into your relationship with your
significant other (your business) and I thought I’d help you with your gift ideas.
After all, its important to keep this relationship working well for both of you!
Here are ten ideas for gifts for your small business for Valentines Day.
Day Planner / Calendar - so that your business can establish a schedule and prioritize
significant other (your business) and I thought I’d help you with your gift ideas.
After all, its important to keep this relationship working well for both of you!
Here are ten ideas for gifts for your small business for Valentines Day.
Day Planner / Calendar - so that your business can establish a schedule and prioritize
Wednesday, February 8, 2012
Improve Productivity with Employee Development Coaching
Employee coaching is simply a very useful method for building the competencies and talents of your employees and can result in greater productivity and career longevity as well as decreased employee turnover. Effective employee coaching techniques help you improve employee retention of top talent.
But good employee development coaching takes knowledge, forethought, and most importantly, planning.
Five Things to consider for a Good Coaching Session include:
1. Understand the
But good employee development coaching takes knowledge, forethought, and most importantly, planning.
Five Things to consider for a Good Coaching Session include:
1. Understand the
Go Viral Online: The Power of Video Marketing
Last week, with my flip camera in hand, I recorded an instructional video for a staff member on how to perform a task. It only took a few minutes to do and was really easy.
Like us, a number of small business owners often create videos for employee training purposes. However, there are many other different ways to use video in your business, such as online video marketing.
Online video marketing is a very cheap alternative to traditional advertising. Plus, it is a dynamic and highly
Like us, a number of small business owners often create videos for employee training purposes. However, there are many other different ways to use video in your business, such as online video marketing.
Online video marketing is a very cheap alternative to traditional advertising. Plus, it is a dynamic and highly
Tuesday, February 7, 2012
Working Harder, Not Smarter Is The Key To Small Business Success
Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.
That's why you started your business, right?
That's why you started your business, right?
Working Harder, Not Smarter Is The Key To Small Business Success
Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.
That's why you started your business, right?
That's why you started your business, right?
Working Harder, Not Smarter Is The Key To Small Business Success
Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.
That's why you started your business, right?
That's why you started your business, right?
Friday, February 3, 2012
Business Tips From The Bard - What Shakespeare Can Tell Us About Business.
In Shakespeare’s Hamlet, Polonius tells his son “This above all: to thine own self be true.” Sage business advice from the bard himself.
It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to generate revenue?
Frequently, marketing campaigns by small businesses are crafted towards what the company believes the market “wants to
It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to generate revenue?
Frequently, marketing campaigns by small businesses are crafted towards what the company believes the market “wants to
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