In Shakespeare’s Hamlet, Polonius tells his son “This above all: to thine own self be true.” Sage business advice from the bard himself.
It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to generate revenue?
Frequently, marketing campaigns by small businesses are crafted towards what the company believes the market “wants to
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