3 Essentials To Building a Profitable and Predictable Business

The Basics of Small Business Structure and Success.
When a future mother is pregnant, she receives an unbelievable amount of unsolicited advice from every direction!

The structure of a small business can be confusing...

A small business owner receives a similar deluge of "helpful" advice; have a business plan, start a web site, upsell your customers, don't bother with a business plan and so on...

But, just like a first-time mother may not be sure which pieces of advice to adopt

The Structure of a Small Business

Sales Resuscitation In Small Business Marketing Will Bring Your Past Customers Back To Life

Improve your small business marketing successes by bringing your past customers back to life.
I've seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you!

Don't forsake your current and past customers by chasing new leads only!

How much does it cost you to capture a new customer? How much is that customer worth over their lifetime of interaction with you? What is the

Sales resuscitation in small business marketing

How a Quick Glance at Your Back End Can Reveal Small Business Marketing Problems

The most critical element of small business marketing...


What your sales back end can tell you about your small business marketing...

When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc. Little attention is paid to the steps to take after prospects have found you.

If you don't make it clear and easy for prospects to take the next step, you're business will be in trouble.
The critical role of the small business marketing

How a Quick Glance at Your Back End Can Reveal Small Business Marketing Problems