Saturday, November 3, 2012

Great interview With Stuart Ross, Who is Actually Profiting From an Online Business

Sharing this interview of Stuart Ross by Thomas Power (ecadamy.com) where Stuart describes his creation of a successful online business that operates with the same integrity and vision as the best of "offline" businesses. Its great to see how successful you can be online without compromising values!

Fill out the form on the right hand side of the page to get two great handbooks by Stuart - one on building a list of customers and another on steps to create an online business - I highly

Great interview With Stuart Ross, Who is Actually Profiting From an Online Business

Friday, November 2, 2012

What should go into your marketing videos so they convert?

Regardless of what business you are in, you need to market it! Video marketing has fast become an effective tool in business today and there's no reason you can't get in on it. The following article will offer helpful hints and useful advice you can put to work for your business in a video marketing campaign.



Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to

What should go into your marketing videos so they convert?

Improving Three Types of Cash Flow Without Working Yourself Silly

This is a great video on the three types of income and what it means to your business by the author of "Rich Dad, Poor Dad" Robert Kiyosaki. Notice that entrepreneurs fall into the most advantageous category!


 

Cheers!

 

Michael

I make life easier for small business owners

michael @ thecogentcoach.com (remove spaces)

877-242-4812

Skype:

Improving Three Types of Cash Flow Without Working Yourself Silly

Thursday, November 1, 2012

Stress Free Steps to Add The Power of Video to Your Marketing

Not only can marketing on the Internet be confusing and frustrating, now you hear that you should be using videos to help your Internet marketing! I’ll tell you why its a great idea and then show you one quick technique you can do on your own without having to be Stephen Spielberg.

 



 

Internet marketing is finally evolving away from the spammy techniques that let people trick their way to the top of Google. Not that it was voluntary - Google has just figured out

Stress Free Steps to Add The Power of Video to Your Marketing

Duct Tape Marketing Tips For Small Business

Great marketing tips by John Jantsch, founder of Duct Tape Marketing. In this short video he gives a number of ideas, especially around how to best approach social media.

Also, on the right side of the page are two free handbooks on growing your business online, they are full of tips and will help you grow your business!


 

Cheers!

 

Michael

Michael Nelson

I make life easier for small business owners!

michael @ thecogentcoach.com (remove

Duct Tape Marketing Tips For Small Business

Wednesday, October 31, 2012

The Most Important Skill of Achievers

This is a great video by Tony Robbins, Frank Kern and John Reese on the most critical skill of achievers. Its amazing how many people sabotage themselves and they talk about how to skip the damaging behavior and take advantage of your potential.

 


Cheers!

 

Michael

I make life easier for small business owners.

Michael Nelson

michael @ thecogentcoach.com (remove

The Most Important Skill of Achievers

Tuesday, October 30, 2012

Robert Cialdini - The Six Principles of Influence

Hey,

I just had to share this with you. Cialdini wrote the classic marketing book "Influence" and in this video he discusses the six ways in which people are persuaded to say "yes" without realizing they are being influenced. The first time I read it I thought of all the great uses for marketing, then I quickly started to think of all the times I'd been

Robert Cialdini - The Six Principles of Influence

Finally Market Your Services on the Internet Successfully

Hurricane Sandy left us alone!
Its time to use the most powerful small business marketing tool available...
I’ve found that the Internet is the most powerful tool for marketing services that small business have available to them. Yet, how many times have you heard that you can’t sell services on the Internet? Internet marketing is for products or digital goods, diet pills or make-money-fast schemes, but it is not for services. You can’t sell consulting, graphic design,

Finally Market Your Services on the Internet Successfully

Monday, October 22, 2012

3 Essentials To Internet Marketing For Small Businesses

Internet marketing isn’t that complicated and it’s certainly not dead! There are three essential ingredients to creating successful marketing for your business on the internet. Each builds off of critical business information such as your value proposition and products and these elements will help you by forcing you to create a few processes that will let you capture more value.

 

Internet Marketing Strategy

 

Without further ado, the three elements needed

3 Essentials To Internet Marketing For Small Businesses

Saturday, October 20, 2012

How to solve your business problems for less than some people spend on a coffee each month.

How to solve your business problems for less than some people spend on a coffee each month. Are you a small business owner whose business is struggling, could be doing better, or have plateaued in growth? Every year almost a million businesses fail in the United States alone! Don’t be one of them.



The Cogent Small Business Academy membership site will give you the knowledge and ability to grow your business while making your life easier.

The site is filled with hours of video,

How to solve your business problems for less than some people spend on a coffee each month.

Wednesday, October 17, 2012

3 Keys to Business Marketing and Growth

Not all businesses are started as part of a master plan… In many cases, an opportunity comes along and a business is started as a “side” job along with a regular job. Then there are people who find themselves starting a business because the economy has forced a career transition and a starting a business is one of their options.

 

Keys to business growth...

Regardless of why you’ve started a business, there are three keys that will help you grow your business and

3 Keys to Business Marketing and Growth

Monday, October 8, 2012

Two Cornerstones of Business Success

 

 

In a business, many factors determine success and failure. When I work with clients, the first issues I try to help them resolve are the ones that are root causes for many other problems. Instead of treating the symptoms, we look to treat the cause. Process maturity and people maturity are two primary root causes for a host of business problems and their interaction with each other is also critical to success. Without mature processes, a business risks reinventing

Two Cornerstones of Business Success

Friday, September 28, 2012

Five Ingredients To Business Success: #2 Business Models

In part two of the series, I'm going to discuss how to create and use a business model as the backbone of your business success. I'll also discuss the overall flow of the series, how to get a free session with me, processes & systems, etc.

You'll also learn about how two key pieces of information produced when you build your business model will make all of your marketing so much more effective!

 



 

To have a note sent to you when each video is released, click on

Five Ingredients To Business Success: #2 Business Models

Thursday, September 27, 2012

Five Ingredients To Solve Your Most Pressing Small Business Challenges

Welcome to this five part video series on solutions to typical challenges faced by small businesses, from marketing and planning to working long hours and feeling as if you're not getting anywhere closer to your goals. Each short video will be on a specific challenge and solution area and will flow through a planning cycle as a means of demonstrating how the pieces fit together.

 



 

To have a note sent to you when each video is released, click on this link and enter

Five Ingredients To Solve Your Most Pressing Small Business Challenges - from small business marketing through strategic planning!

Wednesday, September 26, 2012

How To Solve All Your Marketing Problems Fast And Forever

If you'd like your marketing to produce better results and have pre-qualified customers calling you, there are two fool proof and critical steps you must complete. While these two steps aren't overly complex, they seem to cause consternation or are skipped all together. You must first understand the problems that your product or service solves for your customers. Then you need to know exactly who your ideal customer is. Sounds simple and obvious, but too often they are overlooked and

How To Solve All Your Marketing Problems Fast And Forever

Tuesday, September 18, 2012

Small Business Tool Kit: Books and Sites

I'm frequently asked for recommendations on business sites and books that are "must reads." I've decided to make a list, which is by no means comprehensive. I've created the beginnings of a list, add your additions in the comments section and lets see if we can create a great resource for small businesses to improve their marketing and make their lives easier.

 

Web Sites:

 

Satori.com - this site is great for professionals that need to schedule appointments, but don't

Small Business Tool Kit: Books and Sites

Monday, August 27, 2012

Guinea pigs needed who want to add clients to their businesses

In my coaching I typically only work with 10 clients at once. That lets me devote quite a bit of time to each client to ensure that they are able to produce fantastic marketing results and grow their businesses.


This low number means I can't work with many of the people who approach me. I've decided to do something about that, to your benefit.


Do you need a steady flow of qualified clients contacting you?
Do you need systems and processes to give your mind a break and keep you from

Guinea pigs needed who want to add clients to their businesses

Monday, August 20, 2012

New eBook on Client-Capturing For Small Business Owners Published - Get it While it's Free!

I've just published my new new client-capture ebook for small business owners who need a method to add clients to their business. Follow the four steps in the handbook and you will add clients with with less stress and busy work. You can find a free copy here.

 

Too many small business owners struggle to add clients, especially ideal clients for their businesses. While sales and marketing get the bulk of the public blame, the root cause runs deeper. Before sales and

New eBook on Client-Capturing For Small Business Owners Published

Monday, July 16, 2012

3 Essentials To Building a Profitable and Predictable Business

The Basics of Small Business Structure and Success.
When a future mother is pregnant, she receives an unbelievable amount of unsolicited advice from every direction!

The structure of a small business can be confusing...

A small business owner receives a similar deluge of "helpful" advice; have a business plan, start a web site, upsell your customers, don't bother with a business plan and so on...

But, just like a first-time mother may not be sure which pieces of advice to adopt

The Structure of a Small Business

Sunday, July 8, 2012

Sales Resuscitation In Small Business Marketing Will Bring Your Past Customers Back To Life

Improve your small business marketing successes by bringing your past customers back to life.
I've seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you!

Don't forsake your current and past customers by chasing new leads only!

How much does it cost you to capture a new customer? How much is that customer worth over their lifetime of interaction with you? What is the

Sales resuscitation in small business marketing

Friday, July 6, 2012

How a Quick Glance at Your Back End Can Reveal Small Business Marketing Problems

The most critical element of small business marketing...


What your sales back end can tell you about your small business marketing...

When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc. Little attention is paid to the steps to take after prospects have found you.

If you don't make it clear and easy for prospects to take the next step, you're business will be in trouble.
The critical role of the small business marketing

How a Quick Glance at Your Back End Can Reveal Small Business Marketing Problems

Monday, June 25, 2012

Coordinate Your Goals, Business Model and Small Business Marketing And See Your Success Soar

Small Business Marketing Alone Won't Make Your Business Successful
Reaching your goals through your business isn't easy. You have to have a number of elements in place and all three critical pieces must be coordinated for your business to grow and to sustain that growth.

Many owners focus on their small business marketing, but neglect their business model. Others plow forward with their business, but don't have clear goals. The one certainty is that if you are out of sync in your

Small Business Marketing Alone Won't Make Your Business Successful

Friday, June 15, 2012

Local Online Marketing Matters

Local online marketing matters - and the proof is in the numbers. The video and infographic highlight the increasing impact that local search has on local businesses and presents immediate action steps you can take to improve your local marketing on your own.

If you like the video and infographic, do me a favor and leave a comment and please share via the buttons at the top and bottom of the post. Thanks!

 


 

Below is an infographic that complements the video and

Local Online Marketing Matters

Make Facebook Work For Your Business

I've just published a FREE 40+ page report on how to get Facebook to help you accomplish your small business goals. Updated for the Timeline changes that occurred in March, this handbook will walk you step-by-step through how to set up and optimize your Fanpage to begin seeing great results in your business.

Grab your copy by filling out your email address on the right of the page and the handbook will be delivered to your inbox.

If you like the handbook, please leave comments and feel

Free Facebook Handbook - Make Facebook Work In Your Small Business Marketing

Thursday, June 14, 2012

Learn To Market Your Business Yourself

Marketing is always the leading challenge that I hear business owners mention. I've decided to put together a video series and set of infographics that will help business owners understand the foundations of marketing and how to do a lot of it on their own. The following videos will teach you how to find, claim and set up your Google+ Local business page, which is a free site that Google provides to business owners.

Enjoy! Please do me a favor; leave a comment if you like the video and

Cogs In The Small Business Marketing Machine

Friday, June 8, 2012

Who Stole My Local Business Marketing Customers?

Local Business Marketing Can Leave You Wondering Who Stole Your Customers
 

Could there be any more clutter in local business marketing? Think of the options available to you: local papers, Penny Saver paper, multiple mailing options, Value Paks, radio, local TV, billboards, signs, coupons, referral programs, calling campaigns, monkey-suit wearing teens spinning signs by the road, etc. The list is almost endless.



What is finite is our marketing funds. We don't market

Who Stole My Local Business Marketing Customers?

Monday, June 4, 2012

Small Business Marketing Can Be Frustrating

Small Business Marketing Can Be Frustrating
 

Over 80% of customers for an average local business come from a 5 mile radius. But how do you reach them? How do you know if you're competitors are reaching more prospects than you? How do you have your business found and also draw those prospects to your business? Is your small business marketing working?



These questions have been at the heart of the challenge of small business owners every since the world's second

Small Business Marketing is Frustrating

Tuesday, May 22, 2012

Social media in small business marketing - getting it right

Are you using social media in your small business marketing?

Are you getting the results you expected?



Are you able to track your results and compare them to your investment in social medial?

Business used to be simple. You got a storefront, inventory, put a few print adds out and opened your doors. Obviously an understatement, but I'm focusing on the process, not the challenge of succeeding.

Today, its even easier to start a business, but then you run into complexity

Small Business Marketing...Current Disconnects & Solutions

Monday, April 30, 2012

What Are The Biggest Challenges To Small Business Survival?

 

 

 

Starting a small business is risky. They frequently fail. They often eat all of their owners time.

The infographic below highlights some interesting information about small businesses and why they either thrive or dive.

Notice the top reason for failure: lack of experience. Many entrepreneurs start a business with a few superb skills that they can use to deliver value to their clients. What they typically lack is the experience and knowledge of

Why Do Small Businesses Fail?

Tuesday, April 24, 2012

Fix The Marketing And Sales Disconnect And Solve Your Small Business Marketing Problems

 

 

 

How would you enjoy suddenly having an influx of people “chomping at the bit,” ready to buy what you’re selling?

 



That’s easy - it would be great!

 

But what prevents this influx...keeping you from the torrent of clients that you deserve...is something I find common amongst small business owners.

 

I call it the “marketing / sales disconnect.”

 

I’ll first tell you about this common scourge of small

Read more ...

Tuesday, April 17, 2012

The Two Biggest Problems Facing Small Businesses...And How To Solve Them

 

 

 

Time and Money. Are their two bigger challenges for small businesses and their owners?

Every business I've worked with has had these issues at the top of their mind, front and center.

Without money (revenue) a business is a hobby.

Without time life is hectic and chaotic.

But, it doesn't have to be this way...

There are several ways to overcome these obstacles. You can fill your practice with your ideal clients and stop working 70-90 hours a

small business marketing and time challenges

Tuesday, April 10, 2012

R.I.P Elevator Speech

I’ve always disliked the “elevator speech” concept for a normal business. I’m comfortable with the concept as it relates to people pitching a business idea to investors, potential partners, etc.



 

 

But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.

 

I’ve written about the “pitch” before, but didn’t take the full step of decrying the

Don't bore your prospects with an elevator speech

Thursday, April 5, 2012

3 Secret Traits of Big Business That Every Small Business Desperately Needs

 

 

 

 



 

 

 

Sometimes you’re busy beyond belief, yet nothing seems to be getting done.

 

Its not a matter of talent - you do great work and produce fantastic results for your clients. But, when you deal with your business, you feel lost and confused.

 

This happens to the best of us - even geniuses who consistently grow their businesses year after year.

 

But, despite the feeling of wondering if

3 secret traits of big business that every small business desperately needs

Thursday, March 22, 2012

Does Your Sales And Marketing Need An Emergency Checklist?

Does Your Sales And Marketing Need An Emergency Checklist?

 

Why flying your business without checklists is a recipe for disaster.

 

Aviation is full of checklists. Planning for a flight has checklists. Maintaining the plane has checklists. Flying the plane requires the use of many different checklists.

 

Why? The mechanics and pilots are highly trained. Why bother creating checklists and making them use them?

 

Checklists are for

Small business marketing checklist

Thursday, March 15, 2012

Use a Marketing Plan to Get Your Small Business Moving Towards Your Goals

Get your small business marketing going on the right track by using a marketing plan with a clear message and targeted customer segments. Make your business life easier by incorporating budgeting, plan, goals, reporting, etc. into one document that keeps you consistently focused and moves you towards your

Get your small business marketing going on the right track by using a marketing plan with a clear message and targeted customer segments.

Tuesday, March 13, 2012

Preflight Your Business And Prepare To Soar

 

Before each flight, a flight crew will go through a series of checks on their aircraft. This preflight is done to ensure that their aircraft is ready to fly and everything is in order. A business has a similar preflight that it can undertake to ensure that it isn’t going to have any marketing emergencies once it takes flight.

 

Completing the following three steps will greatly reduce the chance that your business will be grounded and help you prepare for a successful

Preflight Your Business And Get Ready To Soar

Thursday, March 1, 2012

How Would You Like To Fill Your Small Business With Ideal Clients In 60 Minutes?

It’s March Madness time of year and I’m offering seven lucky small business owners the chance to receive a free custom marketing plan!

 



I only have seven spots available, and a few have claims to them from my mailing list, which received this offer a few days ago.

 

These Profit Maximizer Audits normally retail for $497, but until March 16th, I’m making seven of them available for free.

 

Here is a link to read more: click here.

 

If

Free Marketing Plan

Wednesday, February 22, 2012

Which Of Your Customers Should You Fire?

All Customers Aren’t Created Equal

 

One of the hardest things as a small business owner is turning away business. After all, we’re in business to make money, at least revenue is a significant driver. There is always a lingering concern that we may not be able to keep the business going. And yet, we should turn away some customers?

 

Your business will have ideal customers, whether you’ve identified them yet or not. You will have customers that you love to

Which Of Your Customers Should You Fire?

Working Harder, Not Smarter Is The Key To Small Business Success

Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.



That's why you started your business, right?

Read more ...

Tuesday, February 21, 2012

Customers buy outcomes not products or services

How are you marketing your offerings to your prospective customers? Are you focused upon them or your products? Do you have a value proposition that deals with the process and features?

Not only do you have to have a quality offering that is targeted at the correct customer segments, but you must help your potential customers see the offering making their jobs easier, cheaper, less irritating, more effective, etc.

Theodore Levitt wrote in the 70’s that “people don’t want a

Read more ...

Monday, February 20, 2012

R.I.P Elevator Speech

I’ve always disliked the “elevator speech” concept for a normal business. I’m comfortable with the concept as it relates to people pitching a business idea to investors, potential partners, etc.



 

 

But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.

 

I’ve written about the “pitch” before, but didn’t take the full step of decrying the

Read more ...

Monday, February 13, 2012

What To Give Your Small Business For Valentines Day...

Valentines Day can be a tricky holiday to negotiate. As a business coach, I get an intimate picture into your relationship with your

significant other (your business) and I thought I’d help you with your gift ideas.



After all, its important to keep this relationship working well for both of you!

 

Here are ten ideas for gifts for your small business for Valentines Day.

 

Day Planner / Calendar - so that your business can establish a schedule and prioritize

What to give your small business for Valentines Day...

Wednesday, February 8, 2012

Improve Productivity with Employee Development Coaching

Employee coaching is simply a very useful method for building the competencies and talents of your employees and can result in greater productivity and career longevity as well as decreased employee turnover. Effective employee coaching techniques help you improve employee retention of top talent.

But good employee development coaching takes knowledge, forethought, and most importantly, planning.

Five Things to consider for a Good Coaching Session include:

1. Understand the

Read more ...

Go Viral Online: The Power of Video Marketing

Last week, with my flip camera in hand, I recorded an instructional video for a staff member on how to perform a task. It only took a few minutes to do and was really easy.

Like us, a number of small business owners often create videos for employee training purposes. However, there are many other different ways to use video in your business, such as online video marketing.

Online video marketing is a very cheap alternative to traditional advertising. Plus, it is a dynamic and highly

Read more ...

Tuesday, February 7, 2012

Working Harder, Not Smarter Is The Key To Small Business Success

Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.



That's why you started your business, right?

Read more ...

Working Harder, Not Smarter Is The Key To Small Business Success

Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.



That's why you started your business, right?

Read more ...

Working Harder, Not Smarter Is The Key To Small Business Success

Think of all the wasted time during the day that could be used for your business. You can type away at your computer when you and your family are watching TV. You can get back into your home office after the kids go to bed. Weekends are prime time to add some hours to the week. With all of this extra time available, you should be able to get your work week to 80 hours and use brute force and hours to solve your business challenges.



That's why you started your business, right?

Work Harder Not Smarter For Business Success...

Friday, February 3, 2012

Business Tips From The Bard - What Shakespeare Can Tell Us About Business.

In Shakespeare’s Hamlet, Polonius tells his son “This above all: to thine own self be true.” Sage business advice from the bard himself.

It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to generate revenue?



Frequently, marketing campaigns by small businesses are crafted towards what the company believes the market “wants to

Business Tips From The Bard - The First Business Coach

Tuesday, January 31, 2012

Do Graphic Designers Scare You...?

I’ve seen all kinds of attempts from small business entrepreneurs to take their control back from a “scary,” distant” and “highfalutin” designer or design firm. Even if a business owner comes to the point of finally acknowledging their need for design in their business, they still feel so very out of control when it comes to these artsy fartsy, egocentric designer types.
How do you put yourself back in control?
One way is by educating yourself about what an experience with a

Small business marketing through branding and graphic design

Sunday, January 29, 2012

Business Networking in 3 Simple Steps

If you are looking to increase your business but find yourself a little tight on funds to go for costly promotional programs then there's good news.

One of the most powerful ways to boost a business is through effective networking with other businesses, and there are lots of groups like these groups have a structure to make sure that each business leverages their time and gets more business.

There are some easy steps to making business networking work better for your

Small Business Marketing Via Networking

Thursday, January 26, 2012

Ask Not For Whom The Bell Tolls...Internet Marketing Is Dead For Small Businesses

…for small businesses that don't treat internet marketing as if it were real marketing, that is. Most of the same rules apply to internet marketing as do with normal marketing, its the media that differs and that drives the differences. The internet can be your most valuable source of prospects, a great way to connect with your customers, and the most inexpensive way to create lasting, inexpensive, and productive marketing results.

Unfortunately, most small businesses forego the

Small Business Marketing On The Internet

Tuesday, January 24, 2012

Ignore Customer Complaints And Avoid Wasting Your Time

Customer complaints are one of the best avenues a business has to interact with its customers beyond the sale. They also provide one of the most honest and useful ways of gathering data on your products or services, features and benefits, cost, guarantee, competition, customer segments, etc.

Having a great customer service department is a company-wide asset and helps marketing, product development, partner relations, etc. Make sure that you take the time to set up a good customer

business coach, small business marketing

Quick Usage Of Analytics and Models

The theory driving predictive analytics programs is to utilize mathematical formulas to discover signs and trends in data. From those patterns and trends, facts are derived that helps business directors recognize causal conditions which could be driving behaviors within their business. Furthermore, the models created by predictive analytics tools are often used to "score" or "predict" a collection of data to choose others which could fit into the exact same behavior tendency going

business coach, analysis, small business marketing

Friday, January 20, 2012

Is your marketing targeted or are you trying to be all things to everyone?

When allocating precious marketing dollars, many small businesses fall into the trap of trying to be all things to all people instead of targeting their message at their true customers. Who are the true customers? Easy - who has been purchasing your goods and services? What do they say about why they buy from you? What complaints and suggestions do you hear? That is your current market niche and their likes / desires / issues.

If you are looking to expand your niche or enter a new

How Targeted Is Your Marketing?

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Marketing remains a critical, yet confusing, focus area for many small business owners. If you have any desire to grow, marketing can make or break your plans. Even if you only want to maintain your business at a comfortable size, marketing helps reduce the risk of shrinking if you lose current customers.

Like business itself, marketing is a subject that needs to be mastered. You don’t have to be a marketing guru, but you need to know enough to make informed decisions if you out-source

Business Coach Marketing Tips

Wednesday, January 18, 2012

Small businesses and growth

Recent census data reports that over 90% of the 6 million companies in the US are small businesses (under 20 employees in this report). Small businesses create between 60 - 80% of new jobs and account for over 40% of total US payroll.

These numbers are part of the reason that politicians are frequently quoted regarding actions that will help small businesses or citing small business as growth engine for the economy.

But, if you break down the numbers, a majority of small businesses are

Business Growth Tips From A Business Coach

3 Keys To Relating Small Business Goals To Outcomes

It’s easy to understand the necessity of setting goals.  It is also easy to intuit the power of working hard.  It also makes sense that we want to know close we are to reaching our goals.  It’s far less obvious how to tie these three activities together in order to dramatically increase success.When you set goals you also need to understand the driving force behind the goals.  If you want to make six figures, is there a compelling reason?  Or does it just

Read more ...

Tuesday, January 17, 2012

3 Secrets To Marketing That Produces Results

Too much marketing happens based upon a mix of optimism and desire instead of a foundation of goals, budgeting, and measurement.  It’s a given that you would like your marketing efforts to succeed, but don’t jump in blind.  Take the time to structure your efforts with a bit of consideration and research and your results will reward youThe following three steps should be a part of your marketing efforts, ideally at the inception of your efforts.  Marketing, like any

Read more ...

Friday, January 13, 2012

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

Thursday, January 12, 2012

3 Steps Small Business Owners Can Take To Avoid Wasting Time So That They Can Focus On Growing Their Business.

Time is rarely the friend of an entrepreneur or small business owner. In business, there is an advantage to being the first to market with an offering. You also don’t want to waste time getting to a positive cash flow or growing. There is a useful way of segmenting tasks that have to be done that helps maximize time.

The primary challenge facing us is the limited resources on hand. These resources can be money, time, people, etc. What we often find ourselves doing is wearing

3 Steps Small Business Owners Can Take To Avoid Wasting Time So That They Can Focus On Growing Their Business.

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

Wednesday, January 11, 2012

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

Tuesday, January 10, 2012

Improve Productivity with Employee Development Coaching

Employee coaching is simply a very useful method for building the competencies and talents of your employees and can result in greater productivity and career longevity as well as decreased employee turnover. Effective employee coaching techniques help you improve employee retention of top talent.

But good employee development coaching takes knowledge, forethought, and most importantly, planning.

Five Things to consider for a Good Coaching Session include:

1. Understand the

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Monday, January 9, 2012

3 Keys To Getting Online Marketing Results For Small Business Owners

 

Small business owners know that the Internet is a valuable tool in their marketing toolbox. They have the potential to reach thousands of prospects that are interested in buying or learning more about or from their business.

The challenge is sorting the wheat from the chaff in evaluating all of the potential ways to take advantage of the Internet so that they can bring these prospects to their site and begin a relationship with them.

There are there steps to take to make this

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