Do Graphic Designers Scare You...?

I’ve seen all kinds of attempts from small business entrepreneurs to take their control back from a “scary,” distant” and “highfalutin” designer or design firm. Even if a business owner comes to the point of finally acknowledging their need for design in their business, they still feel so very out of control when it comes to these artsy fartsy, egocentric designer types.
How do you put yourself back in control?
One way is by educating yourself about what an experience with a

Small business marketing through branding and graphic design

Business Networking in 3 Simple Steps

If you are looking to increase your business but find yourself a little tight on funds to go for costly promotional programs then there's good news.

One of the most powerful ways to boost a business is through effective networking with other businesses, and there are lots of groups like these groups have a structure to make sure that each business leverages their time and gets more business.

There are some easy steps to making business networking work better for your

Small Business Marketing Via Networking

Ask Not For Whom The Bell Tolls...Internet Marketing Is Dead For Small Businesses

…for small businesses that don't treat internet marketing as if it were real marketing, that is. Most of the same rules apply to internet marketing as do with normal marketing, its the media that differs and that drives the differences. The internet can be your most valuable source of prospects, a great way to connect with your customers, and the most inexpensive way to create lasting, inexpensive, and productive marketing results.

Unfortunately, most small businesses forego the

Small Business Marketing On The Internet

Ignore Customer Complaints And Avoid Wasting Your Time

Customer complaints are one of the best avenues a business has to interact with its customers beyond the sale. They also provide one of the most honest and useful ways of gathering data on your products or services, features and benefits, cost, guarantee, competition, customer segments, etc.

Having a great customer service department is a company-wide asset and helps marketing, product development, partner relations, etc. Make sure that you take the time to set up a good customer

business coach, small business marketing

Quick Usage Of Analytics and Models

The theory driving predictive analytics programs is to utilize mathematical formulas to discover signs and trends in data. From those patterns and trends, facts are derived that helps business directors recognize causal conditions which could be driving behaviors within their business. Furthermore, the models created by predictive analytics tools are often used to "score" or "predict" a collection of data to choose others which could fit into the exact same behavior tendency going

business coach, analysis, small business marketing

Is your marketing targeted or are you trying to be all things to everyone?

When allocating precious marketing dollars, many small businesses fall into the trap of trying to be all things to all people instead of targeting their message at their true customers. Who are the true customers? Easy - who has been purchasing your goods and services? What do they say about why they buy from you? What complaints and suggestions do you hear? That is your current market niche and their likes / desires / issues.

If you are looking to expand your niche or enter a new

How Targeted Is Your Marketing?

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Avoid These 4 Simple Mistakes To Improve Your Marketing Results

Marketing remains a critical, yet confusing, focus area for many small business owners. If you have any desire to grow, marketing can make or break your plans. Even if you only want to maintain your business at a comfortable size, marketing helps reduce the risk of shrinking if you lose current customers.

Like business itself, marketing is a subject that needs to be mastered. You don’t have to be a marketing guru, but you need to know enough to make informed decisions if you out-source

Business Coach Marketing Tips

Small businesses and growth

Recent census data reports that over 90% of the 6 million companies in the US are small businesses (under 20 employees in this report). Small businesses create between 60 - 80% of new jobs and account for over 40% of total US payroll.

These numbers are part of the reason that politicians are frequently quoted regarding actions that will help small businesses or citing small business as growth engine for the economy.

But, if you break down the numbers, a majority of small businesses are

Business Growth Tips From A Business Coach

3 Keys To Relating Small Business Goals To Outcomes

It’s easy to understand the necessity of setting goals.  It is also easy to intuit the power of working hard.  It also makes sense that we want to know close we are to reaching our goals.  It’s far less obvious how to tie these three activities together in order to dramatically increase success.When you set goals you also need to understand the driving force behind the goals.  If you want to make six figures, is there a compelling reason?  Or does it just

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3 Secrets To Marketing That Produces Results

Too much marketing happens based upon a mix of optimism and desire instead of a foundation of goals, budgeting, and measurement.  It’s a given that you would like your marketing efforts to succeed, but don’t jump in blind.  Take the time to structure your efforts with a bit of consideration and research and your results will reward youThe following three steps should be a part of your marketing efforts, ideally at the inception of your efforts.  Marketing, like any

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How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

3 Steps Small Business Owners Can Take To Avoid Wasting Time So That They Can Focus On Growing Their Business.

Time is rarely the friend of an entrepreneur or small business owner. In business, there is an advantage to being the first to market with an offering. You also don’t want to waste time getting to a positive cash flow or growing. There is a useful way of segmenting tasks that have to be done that helps maximize time.

The primary challenge facing us is the limited resources on hand. These resources can be money, time, people, etc. What we often find ourselves doing is wearing

3 Steps Small Business Owners Can Take To Avoid Wasting Time So That They Can Focus On Growing Their Business.

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

How To Integrate The Internet Into Your Marketing For Dramatic And Enduring Results – Free 7-Part Video Series

I’m constantly asked about how to use the Internet to help small businesses grow and develop a mature presence. Rather than write a series of articles on the subject, I’ve created a 7-part video series to address the question. It’s a FREE series, for now at least.

Get access before it is no longer available!

Here is the link: Free 7-part Internet Marketing Video Series.

In this series, you’ll learn:

How internet marketing works so that you can integrate it into your

Internet Marketing For Small Business - FREE 7-Part Video Series

Improve Productivity with Employee Development Coaching

Employee coaching is simply a very useful method for building the competencies and talents of your employees and can result in greater productivity and career longevity as well as decreased employee turnover. Effective employee coaching techniques help you improve employee retention of top talent.

But good employee development coaching takes knowledge, forethought, and most importantly, planning.

Five Things to consider for a Good Coaching Session include:

1. Understand the

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3 Keys To Getting Online Marketing Results For Small Business Owners

 

Small business owners know that the Internet is a valuable tool in their marketing toolbox. They have the potential to reach thousands of prospects that are interested in buying or learning more about or from their business.

The challenge is sorting the wheat from the chaff in evaluating all of the potential ways to take advantage of the Internet so that they can bring these prospects to their site and begin a relationship with them.

There are there steps to take to make this

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