R.I.P Elevator Speech

I’ve always disliked the “elevator speech” concept for a normal business. I’m comfortable with the concept as it relates to people pitching a business idea to investors, potential partners, etc.



 

 

But, the elevator speech as it stands typically sounds to much like a scripted blurb, which isn’t how you want to engage with your prospects and customers.

 

I’ve written about the “pitch” before, but didn’t take the full step of decrying the

Don't bore your prospects with an elevator speech