What your sales back end can tell you about your small business marketing...
When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc. Little attention is paid to the steps to take after prospects have found you.
If you don't make it clear and easy for prospects to take the next step, you're business will be in trouble.
The critical role of the small business marketing
How a Quick Glance at Your Back End Can Reveal Small Business Marketing Problems
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