When allocating precious marketing dollars, many small businesses fall into the trap of trying to be all things to all people instead of targeting their message at their true customers. Who are the true customers? Easy - who has been purchasing your goods and services? What do they say about why they buy from you? What complaints and suggestions do you hear? That is your current market niche and their likes / desires / issues.
If you are looking to expand your niche or enter a new
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