Marketing remains a critical, yet confusing, focus area for many small business owners. If you have any desire to grow, marketing can make or break your plans. Even if you only want to maintain your business at a comfortable size, marketing helps reduce the risk of shrinking if you lose current customers.
Like business itself, marketing is a subject that needs to be mastered. You don’t have to be a marketing guru, but you need to know enough to make informed decisions if you out-source
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